Prochem Europe Ltd - Prochem Cleaning News - additional text for Cleaning Specialist features, Spring/Sumemr 2010

Cleaning Specialist (Spring/Summer 2010)

Market your way out of recession (from page 8)

When times get as tough economically as they are now, the old adages creep out ranging from the self-defeating: 'desperate measures for desperate times' (e.g. start discounting), the foolish: 'Ignore it and it will go away!' to the more positive: 'when the going gets tough, the tough get going', says Prochem's Linda Sinet.

Train - and ride out recession... (from page 14)

Tough times call for tough measures - but training need not be the slog you think, writes Linda Sinet, Training Academy Development Manager.